Social Media usage in Germany

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Social media has long been an integral part of everyday life. Social media have developed into imposing networks that are no longer just dedicated to communicating with acquaintances. The distribution of content via the channels of social media has become a driving force in business, politics and society.


The high degree of networking, the generally endless availability of potential customers and the improved possibility of comprehensive brand presence have made social media the most interesting and promising medium for advertising and image campaigns. Anyone who wants to be successful today must not shy away from the possibilities of social media.


 Below you will find out why.

 Social media in facts and figures


A large part of the German population has a profile with at least one provider of social media. A study by the public broadcaster ARD and ZDF comes to the conclusion that in 2016 83.3 percent of the German population take online services. That’s 58 million people in numbers and almost 24 percent more than 10 years ago. The majority of daily use, according to the study, is accounted for by the group of 14-39 year-olds, while in people over the age of 60, only 35.9 percent are online daily. However, the trend is increasing among all age groups.



According to the statista website, about 30 million people are registered on Facebook in Germany, while the Instagram service has around 15 million German users. Statista also claims an overwhelming number of nearly 2.2 billion monthly Facebook users in January 2018. This means that almost one-third of the world’s population accesses the services of the social network at least once.



Whatsapp and Facebook still great, Instagram and Snapchat catching up The study by ARD and ZDF comes to a percentage of 58 percent for Whatsapp and 34 percent for Facebook (weekly use).


 More than half of all people in Germany communicate via Whatsapp at least once a week. Teenagers, on the other hand, are enthusiastic about the Instagram and Snapchat services. Among the 14-19 year olds, the two younger services are close to the Facebook Facebook. Instagram has even overtaken Facebook (50 percent) with a weekly usage of 51 percent, while Snapchat already comes to 43 percent.


According to the study by ARD and ZDF internet users spend on average 2 hours and 29 minutes for online activities. Men use the internet for longer than women. Basically, the time spent on the Internet is steadily increasing. For the 14-19 year olds, the value is even 4 hours and 30 minutes. Again, the older the consumer, the less time he spends a day on the Internet.


forecast 


While many studies do not expect a significant increase in user numbers over the next few years, the importance of social media will increase. It is obvious that the useful life and intensity will continue to increase strongly in the coming years. The developments of recent years show a steady increase in activity on social media such as Facebook, Instagram, Snapchat and Co. The expected relatively small increase in user numbers can also be explained by the already widespread reach of social media. The exponential growth of the last decade is missing, but there is a compression and intensification of use.

Accordingly, the media agency Zenith predicts an increase in social media spend of 72 percent between 2016 and 2019. This would account for 20 percent of Internet advertising, at 16 percent today. It is even assumed that advertising through social media by 2020 will have overtaken advertisements via newspapers. Advertising via social media will most likely become an indispensable part of marketing.


Techtificator Observation -:
                                                                         In short Social media is now our basic need.
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One thought on “Social Media usage in Germany”

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