Even though Instagram has been claiming that such services generate fake like which are against its terms of services, and as per some sources they are continuing their operation.
“Fraudulent activity is bad for everyone. We have a strong incentive to prevent this kind of behaviour on Instagram and staff a number of teams to detect fraudulent activity and shut it down”, as per some reports from Buzzfeed. Most of the usage related cases mostly included the influencers getting extra likes and comments on a branded or sponsored post or even a video, which might appear as a viral post to the ordinary users.
Further as per BuzzFeed, it had bought Fuelgram’s service for the investigation related to a spin-off an account name “Viral Hippo” and it was easily able to get nearly 1,500 like on the dull posts like the above yellow square, another green square, the diagram of a human sinus etc. It was discovered that brands such as Walmart, Kroger, Aquaphor were among those being advertised and promoted in posts which were backed by Fuelgram’s army of bots.
It is worth noting a fact that Instagram also benefits from these bots, which might appear real to some users. Further, these apps add to engagement and activity numbers of the app and also make the app more appealing to younger brands.
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